33 products

Lady Bio

From an Instagram community to a leading brand. Before LadyBio, Haifa Saaf was HairAdvisor: an enthusiast who shared her natural routines and brought together an engaged community. In 2020, alongside her Master's in Marketing at IHEC Sousse, she turned this passion into a project: the first Tunisian brand specialising in natural hair care. Today: nearly 80 products, from treatments to Ayurvedic powders, a men's line and accessories. Formulas 100% of natural origin, for your hair type.